White Cup Suite
Take on your biggest business challenges with the White Cup Suite of products, designed specifically for distributors to help you drive revenue, empower your sales team, and make it easier to meet the demands of your customers.
- Understand customers and prospects better
- Keep deals moving forward with automated sales and marketing workflows
- Identify and act on trends to grow existing customers
- Create pricing strategies that minimize overrides and maximize profit
White Cup Suite
The Insights & Tools You Need to Win
with the Most Critical and Complete CRM+BI Platform
- White Cup CRM
- White Cup BI
- White Cup Pricing
White Cup CRM
Benefits include:
- Send automated lead notifications to the right reps at the right time
- Act on insights with automated workflows and templates
- Create trackable campaigns to acquire new leads or target existing customers
- Set and measure sales goals with seamless forecasting tools
- Show every rep how their efforts impact the bottom line with sales dashboards
- Accelerate sales cycles with quotes that include pricing suggestions and electronic signatures
White Cup BI
White Cup Business Intelligence makes ERP, ecommerce, and sales data accessible to everyone in dashboards they can see anytime, anywhere.
Benefits include:
- Get customer scorecards in seconds
- Identify your most profitable accounts and contacts
- See purchasing trends to find your best upsell opportunities
- Stay on top of open or late orders
- See customer balances and payments in real-time
White Cup Pricing
With White Cup Pricing, customer and product segmentation and pricing analysis that used to take weeks takes minutes. It’s easier than ever to make adjustments to your pricing strategy and implement it consistently.
Benefits include:
- Group customers by buying habits, profitability and the cost to serve them
- Identify your most profitable customers
- Create pricing scenarios before you commit to changes
- Gain greater control over your pricing strategy, reduce discounting and protect your margins
- Train your team to identify quick wins
- Track returns with weekly performance reviews and dashboards
True business intelligence from your own ERP
White Cup Integrations
White Cup has built integrations with the leading distribution ERPs, to create a seamless onboarding experience. Not using one of these ERPs? We can build a custom integration with any ERP or data source to give your sales team the data they need to win more deals in real-time.
Our ERP integration gives you all the insights you need to see your best opportunities clearly and seize them faster. You can see billing and shipping information on accounts and contacts, accounts payable and accounts receivable, open orders and quotes, sales bookings, inventory snapshots, purchasing data and more.
Some of our leading integrations:









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