Win More With White Cup

White Cup Suite

Take on your biggest business challenges with the White Cup Suite of products, designed specifically for distributors to help you drive revenue, empower your sales team, and make it easier to meet the demands of your customers.

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White Cup Suite

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The Insights & Tools You Need to Win

with the Most Critical and Complete CRM+BI Platform

  • White Cup CRM
  • White Cup BI
  • White Cup Pricing

nfinity White Cup CRM

White Cup CRM has all the functionality you’d expect from enterprise CRM software, and it’s designed by distributors like you who know the industry better than anyone. It’s faster and easier for your whole team to use. You can also add new sales reps as your team grows without paying per seat.

Benefits include:

  • Send automated lead notifications to the right reps at the right time
  • Act on insights with automated workflows and templates
  • Create trackable campaigns to acquire new leads or target existing customers
  • Set and measure sales goals with seamless forecasting tools
  • Show every rep how their efforts impact the bottom line with sales dashboards
  • Accelerate sales cycles with quotes that include pricing suggestions and electronic signatures

nfinity White Cup BI

White Cup Business Intelligence makes ERP, ecommerce, and sales data accessible to everyone in dashboards they can see anytime, anywhere.

Benefits include:

  • Get customer scorecards in seconds
  • Identify your most profitable accounts and contacts
  • See purchasing trends to find your best upsell opportunities
  • Stay on top of open or late orders
  • See customer balances and payments in real-time

nfinity White Cup Pricing

With White Cup Pricing, customer and product segmentation and pricing analysis that used to take weeks takes minutes. It’s easier than ever to make adjustments to your pricing strategy and implement it consistently.

Benefits include:

  • Group customers by buying habits, profitability and the cost to serve them
  • Identify your most profitable customers
  • Create pricing scenarios before you commit to changes
  • Gain greater control over your pricing strategy, reduce discounting and protect your margins
  • Train your team to identify quick wins
  • Track returns with weekly performance reviews and dashboards

True business intelligence from your own ERP

White Cup Integrations

White Cup has built integrations with the leading distribution ERPs, to create a seamless onboarding experience. Not using one of these ERPs? We can build a custom integration with any ERP or data source to give your sales team the data they need to win more deals in real-time.

Our ERP integration gives you all the insights you need to see your best opportunities clearly and seize them faster. You can see billing and shipping information on accounts and contacts, accounts payable and accounts receivable, open orders and quotes, sales bookings, inventory snapshots, purchasing data and more.

Some of our leading integrations:

And More...
Learn More About White Cup CRM
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Join the Winner’s Circle

White Cup has everything you’d expect from an enterprise CRM with true business intelligence and over two decades of expertise in distribution. See how 500+ leading distributors win more with us.
“White Cup delivers incredible insights that are crucial to our success.”

Cole Callahan

Director of Strategic Initiatives Callico Distributors, Inc
“Using White Cup’s CRM and BI, we are making better decisions and experiencing faster deal flow, with better sales revenue results. With White Cup, our sales reps are up to 2x more effective in converting customer meetings into opportunities and are now closing deals 75% faster.”

Vice President of Sales

A Global Leader in Personal Protective Equipment
“White Cup Pricing provided us with data that highlighted where we had been charging too much or not enough based on our new matrices and created an accurate global price matrix that we really needed. We saw 40x ROI after implementation and an immediate impact on margins, gross profit and overall efficiency.”

Corporate Manager

Pricing HVAC and plumbing distributor