WIN MORE DEALS, LOYALTY & MARKET SHARE

CRM Built for Distributors

Before you spend many months and thousands of dollars customizing generic CRM software that's so complicated no one wants to use it, see how White Cup CRM is different.

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White Cup CRM

Join the Winner’s Circle

White Cup has everything you’d expect from an enterprise CRM with true business intelligence and over two decades of expertise in distribution. See how 500+ leading distributors win more with us.

"I can confidently say that White Cup is a game changer for any business looking to make data-driven decisions."

Cole Callahan

Director of Strategic Initiatives Callico Distributors, Inc

"Using White Cup’s CRM and BI, we are making better decisions and experiencing faster deal flow, with better sales revenue results. With White Cup, our sales reps are up to 2x more effective in converting customer meetings into opportunities and are now closing deals 75% faster."

Vice President of Sales

A Global Leader in Personal Protective Equipment

"We have a lot of different types of users, outside and inside sales, quoting, marketing, and executives. It’s a flexible tool that everyone uses."

CRM Manager

500+ Employee Electrical Supply Distributor

The Insights & Tools You Need to Win

Centralize product, customer and sales insights

White Cup CRM redefines business intelligence by making ERP, ecommerce and sales data accessible to everyone in dashboards they can see anytime, anywhere.

Get customer scorecards in seconds
Identify your most profitable accounts and contacts
See purchasing trends to find your best upsell opportunities
Stay on top of open or late orders
See customer balances and payments in real time

White-Cup-Pricing-in-BI-business-intelligence

Collaborate to surpass all of your sales goals

Act on insights faster with automated sales workflows and templates built for distributors.

Create trackable campaigns to acquire new leads
Target specific customers with automated emails
Send automated lead notifications to the right reps at the right time
Set and measure sales goals with seamless forecasting tools
Show every rep how their efforts impact the bottom line with sales dashboards

42-My-sales-reps-are-busy-Automated-workflow

Close deals 75% faster

Accelerate sales with a quoting tool that provides pricing suggestions and a frictionless customer experience.

See purchasing and payment history that may impact pricing
Get subtotals for kitting and packaging
Make it easy for customers to buy with electronic signatures

True Business Intelligence From Your Own ERP

White Cup Integrations

White Cup has built integrations with the leading distribution ERPs, to create a seamless onboarding experience. Not using one of these ERPs? We can build a custom integration with any ERP or data source to give your sales team the data they need to win more deals in real-time.

Our ERP integration gives you all the insights you need to see your best opportunities clearly and seize them faster. You can see billing and shipping information on accounts and contacts, accounts payable and accounts receivable, open orders and quotes, sales bookings, inventory snapshots, purchasing data and more.

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